You see them everywhere. People with their heads down looking at their phone, sitting at coffee shops with their laptops, and scrolling through tablets to catch up on the latest news. So how do you become relevant in a noisy world? How do you speak to your community? How can you be heard amidst the many videos, memes, and personality quizzes? The key to promoting your church or ministry through social media is developing a strategy and consistently following the plan.
In Spring 2016, the history department hosted the seminar “Turning Points in 20th Century America.” Topics included legal issues, economics, marketing, history, music, church history, Christian film making and social activism. Tyrone Block, D.M.A., explains Shout Band in America’s Black Pentecostal Church during the 1900s.
For the past several years, I’ve been a part of a team that crisscrosses the nation to work with local churches–hundreds of them. At the same time, I spend a chunk of my summers poring over church attendance and ministry data, identifying metrics to measure health and real effectiveness, and looking for clues to what can drive the oft-elusive, but greatly-prioritized goal of growth.
Many preachers understand how to take off, but don’t know how to land. They can introduce a sermon, but they struggle with providing an effective conclusion. In this blog, I am describing three characteristics of an effective conclusion and offer some approaches that you can incorporate into your preaching.